Back then, I was just like many other agents, diligently following the beaten path laid out by industry norms—door knocking, endless cold calling, and sending out generic postcards. Despite relentless effort, the payoff was disheartening. Agents around me, incredibly dedicated and hardworking, adhered to these ‘proven’ methods, yet many barely made ends meet. The frustration was palpable, especially on days filled with unanswered calls and unopened doors. It wasn’t just cold calls either; there were the tedious hours spent at networking events where genuine connections were rare, and mass emails that got lost in the abyss of our prospects’ inboxes.

For instance, the average cold calling response rate has dwindled to a mere 1-3%, and direct mail response rates typically hover around 5%, often less. Yet, despite these abysmal numbers, why does the industry continue to promote these methods as the golden standard?

Why do we keep pushing strategies that clearly don’t resonate with today’s buyers and sellers? Could it be that we’re stuck in a loop, recycling the same old methods without questioning their relevance in our modern, digitally-connected world?

It became clear that the industry’s standard practices were too impersonal, too scattered to build the kind of trust and loyalty necessary for long-term success. I began to see that real estate, at its core, is a deeply personal business, where meaningful connections drive not just immediate sales, but also future referrals and sustained growth. This shift in perspective was profound—instead of viewing potential clients as numbers or transactions, I understood the importance of seeing them as people, with stories and dreams of their own.

My dog Honeybun

Over the past decade, I’ve guided thousands of agents to look beyond the cold calls and transactional methods that have become industry standards. Instead, I’ve shown them how to leverage genuine relationships to consistently close more deals—aiming to help each agent sell at least one more home a month. We focus on transforming your business by deepening connections within your Sphere of Influence, using strategies that are both effective and fulfilling. This isn’t just about quick fixes; it’s about sustainable success and personal satisfaction in your career. Are you ready to embrace a new way of working that values who you are as much as what you do? Let’s embark on this journey together, building a future where every interaction enriches your professional path.

I realized I wasn’t just selling homes—I was shaping lives. Like a gardener who cultivates their soil meticulously, I understood that nurturing relationships would yield far greater rewards than any cold call or door knock ever could. This shift in perspective was liberating; it transformed my approach from a numbers game to a relationship-building journey. The real estate industry thrives on genuine connections, not transactional encounters. Isn’t it time we shifted from outdated sales tactics to strategies that reflect the human side of our business?